· We buy in bulk from manufacturers and pass on savings to you.
· Reputable supplier with excellent track record & exceptional customer service since 2003.
· No fanciful advertising and packaging. We pass on savings to you.
· No expensive showrooms or retail shops. No middleman's profits. We pass on savings to you.
· You simply get the best value, functions and design.
· 90% of our products are exclusive to us. For the rest of the 10%, we price them the lowest in the market. This ensures that you get both exclusive products and lowest prices.

Country of origin: Made in Korea and Korean OEM.

We purchase our products only from Korean suppliers. Our containers are shipped directly from Korea.

Most of these suppliers have factories in Korea and the products are 100% manufactured in Korea. Such products are labeled as Made in Korea in our web-pages and also at our offline store.

A small percentage of our Korean suppliers have factories in other countries including China. These products are labeled as Korean OEM. However, the QC is still Korean and the products meet Korean industrial and market standards.

Generally, Made in Korea products are of better quality and finishing than Korean OEM but the prices are also slightly higher. As an example, a Made in Korea chair will use parts and materials that are Made in Korea. The Korean industrial standards are higher than that of China. Hence the parts are better quality and last longer than China parts. For e.g. materials like synthetic leather and fabric that are Made in Korea are of better quality and last longer. Made in Korea synthetic leather do not peel as easily (or do not peel at all if used properly) as China synthetic leather. Another example, the Korean chroming standard is higher than China and the chrome parts will last longer without tarnishing.

Hence we make it affordable for you to upgrade to Made in Korea.

We sell from 1 to 100 pieces so both big and small customers are all welcome.

Our broad customer base includes:

Corporations & Government Bodies
ACE: Daytons Direct (International)
ACI Worldwide
Advanced Surgical Training Centre
AIA Company Ltd
Air Force Medical Service
Asretec Pte Ltd
Bank Julius Baer
BP Singapore
Changi General Hospital
Civil Service College
CooperVision Singapore
Central Provident Fund Board
Defence Science & Technology Agency College
DuPont Company
Eureka! Campaign Associates
GoMobile Pte Ltd
Hewlett-Packard Asia Pacific
Home Team Academy
HongKong & Shanghai Banking Corporation
Institute of Mental Health
Institute of PR Singapore
Intuition Consulting
Inland Revenue Authority of Singapore
ISentric Media
KK Women's & Children's Hospital
Lundbeck Export A/S Asia Pacific
Max Strategy Group
McGraw-Hill Education
MediaCorp TV
Ministry of Defence
Ministry of Education
Ministry of Health
Materials Research Society of Singapore
National Heart Centre
National Healthcare Group College
National Neuroscience Institute
National Environment Agency
NTUC Income
National University Hospital
Oil & Gas Society of Singapore
Oral Maxillofacial Practise
Pan Pacific Hotel
People’s Action Party (PAP) Community Foundation
The Singapore Army
The Substation Ltd
The Republic of Singapore Navy (RSN)
The Singapore Association of the Institute of Chartered Secretaries and Administrators (SAICSA)
Safra Country Club
Science Centre
Singapore General Hospital
Simitri Pte Ltd
Singapore Health Services
Singapore Institute of International Affairs
Singapore Police Force
Singapore Society of Nephrology
Singapore Technologies Electronics Limited
Singhealth Academy
Singhealth Polyclinics HQ
SunMoon Direct
Service Quality Centre
Standard Chartered Bank
Straumann Singapore
Temasek Ltd
The Heart Institute
Thomsons Online Benefits
Tan Tock Seng Hospital
Tyco Healthcare
Urban Redevelopment Authority of Singapore
Wei Min En Clinic

Higher Education (polytechnics & universities)
Duke-NUS Graduate Medical School
Nanyang Polytechnic
Ngee Ann Polytechnic
National Institute of Education
Nanyang Technological University
National University of Singapore
Singapore Polytechnic
Singapore Management University

Lower Education (primary, secondary schools & junior colleges)
Ai Tong School
Anderson Primary School
Anderson Secondary School
Anderson Junior College
Ang Mo Kio Secondary School
Anglo-Chinese Independent
Anglo-Chinese School
Balestier Hill Secondary School
Beatty Secondary School
Bedok Green Primary School
Bedok Green Secondary School
Bedok South Secondary School
Bedok North Secondary School
Bedok View Secondary School
Bendemeer Secondary School
Bishan Park Secondary School
Boon Lay Secondary School
Bowen Secondary School
Bukit Merah Secondary School
Bukit Panjang Government High
Bukit Panjang Primary School
Bukit View Primary School
Bukit View Secondary School
Bukit Timah Primary School
Canberra Primary School
Canberra Secondary School
Canossa Convent Primary School
Catholic High (Primary School)
Catholic High (Secondary School)
Cedar Girls' Secondary School
Chestnut Drive Secondary School
Chai Chee Secondary School
Changkat Primary School
Clementi Primary School
CHIJ (Katong) Primary School
CHIJ (Kellock) Primary School
CHIJ St. Joseph Convent
CHIJ St. Nicholas Girls’ Primary School
CHIJ Katong Convent
Choa Chu Kang Primary School
Chong Boon Secondary School
Chongfu Primary School
Christ Church Secondary School
Chung Cheng High (Main)
Coral Primary School
Coral Secondary School
Crescent Girls’
Da Qiao Primary School
Damai Primary School
Damai Secondary School
Deyi Secondary School
Dunman High
Dunman Secondary School
East Coast Primary School
East Spring Primary School
Edgefield Primary School
Evergeen Secondary School
Fajar Secondary School
Farrer Park Primary School
Fairfield Methodist Primary School
Fairfield Methodist Secondary School
First Toa Payoh Primary School
Fuchun Secondary School
Fuhua Primary School
Gan Eng Seng Secondary School
Geylang Methodist Primary School
Ghim Moh Primary School
Ghim Moh Secondary School
Gongshang Primary School
Greenridge Primary School
Greenridge Secondary School
Greenwood Primary School
Guangyang Primary School
Henry Park Primary School
Holy Innocents's High
Holy Innocents' Primary School
Hongkah Primary School
Hongkah Secondary School
Hong Wen School
Hougang Secondary School
Huamin Primary School
Hua Yi Secondary School
Hwa Chong Institution
Jintai Primary School
Junyuan Secondary School
Jurong Primary School
Jurong West Primary School
Jurong West Secondary School
Juying Primary School
Juying Secondary School
Keming Primary School
Kent Ridge Secondary School
Kheng Cheng School
Kong Hwa School
Kuo Chuan Presbyterian Primary School
Kuo Chuan Presbyterian Secondary School
Lakeside Primary School
Loyang Primary School
Loyang Secondary School
Macpherson Secondary School
Mayflower Secondary School
Manjusri Secondary School
Marymount Convent School
Maris Stella High (Primary School)
Marsiling Primary School
Mee Toh Sch
Millennia Institute
Montfort Secondary School
Nan Hua High
Nan Hua Primary School
Nan Chiau High
Nanyang Girls’ High
Nanyang Primary School
Naval Base Secondary School
New Town Primary School
Ngee Ann Secondary School
Northlight School
Northbrooks Secondary School
Northland Secondary School
North View Primary School
North View Secondary School
NUS High School
North Vista Secondary School
Pasir Ris Crest Secondary School
Park View Primary School
Pasir Ris Primary School
Paya Lebar Meth Girls' Primary School
Peirce Secondary School
Peiying Primary School
Pei Chun Public School
Peicai Secondary School
Ping Yi Secondary School
Pioneer Primary School
Pioneer Secondary School
Presbyterian High
Punggol Primary School
Qifa Primary School
Qihua Primary School
Qionan Primary School
Queenstown Secondary School
Queensway Secondary School
Radin Mas Primary School
Raffles Girls' Primary School
Raffles Girls’ Secondary School
Regent Secondary School
River Valley High
River Valley Primary School
Rivervale Primary School
Rosyth School
Rulang Primary School
Si Ling Primary School
Sembawang Primary School
Sembawang Secondary School
Seng Kang Secondary School
Serangoon Secondary School
Singapore American School
Singapore Chinese Girls’ Primary School
Singapore Chinese Girls' School
Singapore Sports School
St. Andrew’s Junior College
St. Anthony’s Primary School
St. Gabriel's Primary School
St. Gabriel’s Secondary School
St. Hilda’s Primary School
St. Hilda’s Secondary School
St. Margaret’s Primary School
St. Margaret's Secondary School
St. Michael’s Primary School
St. Patrick's School
St. Stephen’s School
Swiss Cottage Secondary School
Tampines Junior College
Tampines North Primary School
Tampines Primary School
Tanjong Katong Girls' School
Tanjong Katong Primary School
Tanjong Katong Secondary School
Tanglin Secondary School
Teck Whye Primary School
Temasek Secondary School
Teck Whye Secondary School
Unity Primary School
Unity Secondary School
Victoria Junior College
West Spring Secondary School
West View Primary School
White Sands Primary School
Whitley Secondary School
Woodgrove Secondary School
Woodlands Ring Primary School
Woodlands Secondary School
Woodlands Primary School
Xinghua Primary School
Xingnan Primary School
Xinmin Primary School
Xinmin Secondary School
Yangzheng Primary School
Yew Tee Primary School
Yio Chu Kang Primary School
Yio Chu Kang Secondary School
Yishun Primary School
Yishun Secondary School
Yuan Ching Secondary School
Yuhua Secondary School
Yusof Ishak Secondary School
Zhangde Primary School
Zhenghua Primary School
Zhenghua Secondary School
Zhonghua Primary School
Zhonghua Secondary School

SMEs, home based businesses and consumers.

We value every customer, big or small. With over 10 yrs’ successful business track record, we know that keeping our customers happy is key to our success.

Here’s what one of our consumer customer says:

Many thanks for the wonderful service you have provided me throughout the whole retail experience! I must say you guys are very professional and accommodative to my many (and not so simple) requests!

This all started when I was looking for an ergonomic chair, which was meant to be a birthday present for my hubby. I know nothing about ergonomic chair and so I started to search for one from the website. Within seconds, I found ICONIC on the top of my search list. What I like about their website is that they have a whole range of chairs for me to choose from, and they have short description and comparisons of the various chair and you can read the detailed description for those you have shortlisted. It was really helpful.

Their sales staff replied to my enquiry the very next day. We spoke on the phone and he gave many advices on how I should select the chair and even encourage me to drop by at their showroom to try the chairs out.

The chairs are so comfortable and I am spoilt for choices! Eventually, I managed to select one, a black chair. The trip down is definitely worthwhile!

Last but not least, I would like to recommend for those who are looking for ergonomic chair, do not hesitate to visit ICONIC website and visit their showroom to try out their chairs. Their chairs are of good quality and is definitely value for money. Thumbs up for the folks at ICONIC! Great job and keep it up!.

- Lau Yen Hui -

For more reviews click here.
"The Korean interior & lifestyle store."
We specialize in Korean interior and lifestyle products. Our vision is to be the largest, the latest and the best. Our mission is to provide the widest range at the lowest prices.

Started in 2003 in the technology business,  the Iconic Group division was established to focus on Korean interior and lifestyle products. With broad supplier and customer bases, our suppliers are the best and leading companies in Korea with factories in Korea, producing the “best of the breed”.

Factories, production and R&D facilities:
* For details, click "Terms".
Sale now on. No GST. Free Delivery.*